|About the Book|
For over a decade, Helen Zhao was responsible for a overseeing a distribution network second in size only to the United States, and covering the whole of China, as supply chain director for Philips Lighting Electronics Co., Ltd. A joint venture basedMoreFor over a decade, Helen Zhao was responsible for a overseeing a distribution network second in size only to the United States, and covering the whole of China, as supply chain director for Philips Lighting Electronics Co., Ltd. A joint venture based in Shanghai.In this groundbreaking book, one of the few titles written about the Chinese economy by a native Chinese author, and translated for the first time into English, Helen Zhao gives the reader invaluable insights into China’s often inscrutable commercial world.Taking advantage of her contacts at the very top of the Chinese business tree, Helen explains how the actions of industry leaders, an emerging enterprise class and the establishment of supply chain systems were three key factors leading to sustainable growth in China’s economy over the past two decades.This book does not probe into the past, present and future of the development of China’s enterprises. What it does explore is pre eminent enterprises that have sprung up during the past two decades since China’s economy was revolutionised.Helen identifies five Chinese companies, listed below, and explains to the reader how they have managed to develop, at breakneck speed, over two decades whilst retaining their competitive edge.Asks the question, what has made these enterprises take the lead in China, as they grow whilst facing the challenges of an ever changing commercial environment, increasing competition and market expectations?And considers whether there are any rules or successful a business model for the enterprises to observe? If so, then how can they realize this?Helen has chosen the word “industry pioneers” to describe those successful Chinese companies that have only existed for two decades, compared to western multinationals that have existed for over a century.The companies she has chosen represent outstanding enterprises based on playing a pivotal role in China’s economic development.And which bring about a far-reaching influence upon their colleagues and China’s economic development.In particular five pioneer enterprises are chosen as shining examples because they have introduced systematized and modernized management in China. And they bring about a far-reaching influence upon their colleagues and China’s economic development.• Shanghai Baosteel Group Corporation• Haier Group Corporation• Lenovo Holding Co., Ltd• TCL Group Limited-Liability Company• Huawei Technological Co., LtdFour lead-in factors are suggested as reasons for the success of these pioneer enterprises.1. Effective Leadership2. Management methods e.g. combining modern Western ideas with traditional Chinese practices3. Channel drive e.g. creating markets through an effective supply chain4. Developing strategySince leaving Phillips Helen has set up a successful public relations company in Beijing. She is currently advises many of China’s top commercial enterprises about supply chain best practices overseas.